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Sorry to all of the wonderful readers out there for disappearing for so long. See, I’ve been working on this thing called a novel, and, well…you know!

And it seems that I don’t have enough stress in my life, so I’m off to another writer’s conference in Boston: Muse & The Marketplace.

I will write (and Tweet) about the things I learn and the people I meet there. But until then, I’ve been fortunate enough to hoodwink and cajole a truly great person and a wonderful agent to “guest blog” for me. My very first. So be kind to her. Here goes:

So, I’m headed to Boston this weekend for Muse and the Marketplace, aka the Grub Street Conference. Of the 15 or 20 conferences that I participate in each year, I really look forward to this one. And this year in particular has all the signs of being HOT: great organization, high-quality manuscripts (I’m already reading lots of top-notch manuscripts in preparation,) and some of the nicest agents around.

A few thoughts if you’ll be pitching to agents/editors at M&M. These also apply to any other pitch session you might be attending:

1) We (the agents and editors) want to meet you as much as you want to meet us. So please don’t be nervous. Smile, extend your hand, and know that we’re dying to be beguiled by your tale. (But no pressure!)

2) If you need to read your pitch, that’s okay too. This isn’t a spelling bee or some other kind of memorization test. We want to hear your story — tell it to us however you can, the best way you can.

3) Try not to be too general in your pitch. For instance, “This is a story of redemption, healing and forgiveness.” That doesn’t tell us very much. Better to say, “Cameron Crawford is lost — physically and metaphorically. She awakens in a strange bed in an unknown city, wearing pajamas that are not hers, and is suddenly uncertain of even her own name.”

4) Try not to be too specific either. For example, “When Cameron opens her eyes, which are blue, but also a little green, she looks out the window, which is open halfway, and sees a brown building just across the light well. Well, it really isn’t a light well, it’s just the space between one building and the next. But anyway…”

5) Life is fast, and good fiction faster. Start your story quickly and keep up the pace. Extra points to s/he who finishes the novel beginning with the line, “By the time you read this, I will have taken a flying leap off the Golden Gate Bridge.”

I hope to see you in Boston — can’t wait to meet you and to be drawn into the word-world you have wrought. And if not Boston, look for me at one of the many other gatherings of literary folk throughout the year, and, oh yeah, don’t be shy.

April Eberhardt

About April: April Eberhardt Literary specializes in high-quality women’s fiction: thoughtful, carefully crafted narratives by, for and about women, the kind of books that generate interest and insights among women’s book club members. The agency also represents selected Young Adult works, particularly those aimed at prompting meaningful discussion between mothers and daughters about relationships, values and decision-making. As readers and publishers choose among the many ways literature is being delivered in the new millennium, authors need a literary agent who understands both the traditional and electronic marketplaces, along with the evolving role of self-publishing, done right. April founded her own agency in order to assist and advise authors as they navigate the increasingly complex world of publishing. After 25 years as a corporate strategist and consultant, April Eberhardt joined the literary world as head reader for Zoetrope: All-Story, a literary magazine, followed by five years as an agent with two San Francisco-based literary agencies. She holds an MBA from Boston University in Marketing and Finance, a BA from Hamilton (Kirkland) College in Anthropology and French, and a CPLF degree from the University of Paris. She divides her time between San Francisco, New York and Paris.

http://www.aprileberhardt.com/

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It's not like I'm asking for a standing ovation.

Why do you write? Blog? Participate in social networks? Do you even know? Or is it just automatic; is it something that you think you should be doing because it seems like everyone else is?

The sad thing about our new society, this plugged in, connected, “look-at-me” world is that there is so much wasted time, so much wasted content.

As writers we want to communicate, to express ourselves, and so we produce novels, memoirs, screenplays, etc. But now we are told that in order to get anyone else interested in our art we need to first build an audience, a platform. We need Facebook and Facebook fan pages, Twitter accounts and URL’s bearing our names (or our brands in some cases). We have to be on YouTube and Tumblr and Flickr and all of those other sites wandering around out there looking for their missing vowels.

It’s like building a car, drilling for oil, processing the oil to make the car run, and then circling the block over and over again looking for passengers, just so we can drive them to our apple farm in order to sell them that Gravenstein or Granny Smith we so diligently nurtured and polished.

Why produce content if the only goal of that content is to get someone to buy different content?

I don’t know about you, but I don’t love blogging. Or Facebook. Although I am beginning to get the whole Twitter thing.

I don’t want to have to produce something I’m not particularly passionate about in order to build an audience that might one-day purchase a product I am passionate about.

And I don’t. Not really. I am not interested in adding any more information to the heap just for the sake of self-promotion. While this blog might seem that way to some, it’s not to me. I’m not that vain and I’m not that ambitious. Otherwise I would post more often and try to monetize it, sell tee shirts and…you get the picture. I put these words out there as my way of contributing to the conversation, or to starting a new one. Quite frankly I prefer dialogue to monologue, so anything you have to add (agree or disagree) is welcome.

And that’s what I have come to like about Twitter. I don’t feel too guilty about adding 140 characters to the chatter, and the response is immediate. Today one my posts got retweeted many times. There’s no vanity there because they weren’t my words. I was quoting someone else. I shared something that had value for me, and I was rewarded almost instantaneously by seeing how many other people saw value in those words by sharing them with others.

Three points I am trying to make.

1)   Only offer something that has real value to you (because you can’t determine if it will have any value to someone else).

2)   Invest the bulk of your energy in the real work (novel, memoir, etc.). If it’s good enough your audience will find it. If it’s not, all your blogging and tweeting won’t make a difference anyway.

3)   Comment. Content creators rely on your feedback. Let people know what’s of value to you and what isn’t (in a nice way).

Believe me, if I could have condensed those thoughts down to tweetsize I would have. But I’m not that good of an editor.

Marco

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