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Posts Tagged ‘Pitch’

Sorry to all of the wonderful readers out there for disappearing for so long. See, I’ve been working on this thing called a novel, and, well…you know!

And it seems that I don’t have enough stress in my life, so I’m off to another writer’s conference in Boston: Muse & The Marketplace.

I will write (and Tweet) about the things I learn and the people I meet there. But until then, I’ve been fortunate enough to hoodwink and cajole a truly great person and a wonderful agent to “guest blog” for me. My very first. So be kind to her. Here goes:

So, I’m headed to Boston this weekend for Muse and the Marketplace, aka the Grub Street Conference. Of the 15 or 20 conferences that I participate in each year, I really look forward to this one. And this year in particular has all the signs of being HOT: great organization, high-quality manuscripts (I’m already reading lots of top-notch manuscripts in preparation,) and some of the nicest agents around.

A few thoughts if you’ll be pitching to agents/editors at M&M. These also apply to any other pitch session you might be attending:

1) We (the agents and editors) want to meet you as much as you want to meet us. So please don’t be nervous. Smile, extend your hand, and know that we’re dying to be beguiled by your tale. (But no pressure!)

2) If you need to read your pitch, that’s okay too. This isn’t a spelling bee or some other kind of memorization test. We want to hear your story — tell it to us however you can, the best way you can.

3) Try not to be too general in your pitch. For instance, “This is a story of redemption, healing and forgiveness.” That doesn’t tell us very much. Better to say, “Cameron Crawford is lost — physically and metaphorically. She awakens in a strange bed in an unknown city, wearing pajamas that are not hers, and is suddenly uncertain of even her own name.”

4) Try not to be too specific either. For example, “When Cameron opens her eyes, which are blue, but also a little green, she looks out the window, which is open halfway, and sees a brown building just across the light well. Well, it really isn’t a light well, it’s just the space between one building and the next. But anyway…”

5) Life is fast, and good fiction faster. Start your story quickly and keep up the pace. Extra points to s/he who finishes the novel beginning with the line, “By the time you read this, I will have taken a flying leap off the Golden Gate Bridge.”

I hope to see you in Boston — can’t wait to meet you and to be drawn into the word-world you have wrought. And if not Boston, look for me at one of the many other gatherings of literary folk throughout the year, and, oh yeah, don’t be shy.

April Eberhardt

About April: April Eberhardt Literary specializes in high-quality women’s fiction: thoughtful, carefully crafted narratives by, for and about women, the kind of books that generate interest and insights among women’s book club members. The agency also represents selected Young Adult works, particularly those aimed at prompting meaningful discussion between mothers and daughters about relationships, values and decision-making. As readers and publishers choose among the many ways literature is being delivered in the new millennium, authors need a literary agent who understands both the traditional and electronic marketplaces, along with the evolving role of self-publishing, done right. April founded her own agency in order to assist and advise authors as they navigate the increasingly complex world of publishing. After 25 years as a corporate strategist and consultant, April Eberhardt joined the literary world as head reader for Zoetrope: All-Story, a literary magazine, followed by five years as an agent with two San Francisco-based literary agencies. She holds an MBA from Boston University in Marketing and Finance, a BA from Hamilton (Kirkland) College in Anthropology and French, and a CPLF degree from the University of Paris. She divides her time between San Francisco, New York and Paris.

http://www.aprileberhardt.com/

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I’ve been observing the tweets written by authors nervous about the Writer’s Digest Conference Pitch Slam who were asking for advice. I’ve been hesitant to offer any words of wisdom I might have because I haven’t been to a WDC before. BUT, I have attended many other seminars, workshops and conferences, as well as an MFA program in writing, so I hope I have at least a few intelligent things to share.

The following comments are not about “how to pitch.” There are numerous websites, books, magazine articles, blogs, etc., that can give you the rundown on what agents/editors expect. My focus here is more psychological:

  1. Take a chill pill. Try to relax & have fun (easier said than done). If you’re nervous it’s probably because you’re putting too much pressure on yourself. While it’s natural to be a little nervous any time you put yourself on the line like that, it’s not about succeeding or failing. It’s about showing up and participating. The rest of it is out of your control.
  2. Realize that you have no control over anything; even if, (especially if) you think you do. All you can do is give it your best shot.
  3. It’s not about YOU; it’s about the work. Unless of course you’re famous for something or other and have a huge fan base that is certain to buy your book, THEN it’s about you.
  4. I believe that agents & editors (to a certain degree) don’t really care about your story. They only care if they can SELL your story to an editor or to their publisher. So, while you want to communicate what your story is about, also try to give them some insight as to why you think there’s a market for your particular book.
  5. Your time is limited, so give them the essence. Of the story, and of YOU. Yes, I said it wasn’t about you, but here I’m referring to the reason behind the book. While you don’t want to give them a detailed history of the project, you should try to communicate your enthusiasm for the book. Enthusiasm is contagious. If you’re not excited about the project, how do you expect to entice someone else into buying it? If you can express that enthusiasm, (without going over the top) you will not only excite the agent/editor, but your nervousness will be replaced by your passion.
  6. It’s not about YOU. Yeah, I already said that, but it bears repeating. It’s a conference and it’s about community. The less you focus on yourself and the more you engage with others, the less nervous you’ll be, I guarantee it. I was in a seminar this past weekend, taught by my friend, the author of “How to Buy a Love of Reading, “Tanya Egan Gibson, and she made a very good point: “You are not in competition with other writers. Your book/idea doesn’t succeed because someone else’s fails. It stands alone.” I’m paraphrasing, but it was a good reminder, because it’s easy to forget that when you see a room full of people all vying for the attention of YOUR agent/editor.
  7. I’m not sure how they set up the Pitch Slam, but I believe you have to line up to pitch the agent/editor you most want to meet, then go to the back of the line of the second one you want to pitch. In other similar sessions (San Francisco Writer’s Conference) I’ve seen writers waste valuable time waiting to pitch some “big” agent, the one who “writes” the books, the one who reps the big names. Personally, I’d rather have the opportunity to get in front of ten agents instead of three or four. I believe it’s better to cast a wide net, because as you know, it’s all subjective, so it’s about finding the representative who, for whatever reason, is excited about your particular story or concept. So think about how long that line is and what it’s potentially costing you.
  8. Finally, the best advice I have to offer is: Leave your ego at home (or in the hotel room). That goes for those who tend to dominate conversations as well as those afraid to start them. Put that Blackberry or iPhone in your pocket and talk to the person sitting next to you. Ask them what they’re working on. Who knows, in a few years that very same person just might refer you to the agent they secured at this conference. Will your Android do that for you?

Have a great time. Good luck, and I hope to see you there, Marco

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